Joelle Benvenuto is a Belgian-Italian designer. Born in Brussels, she studied photography and video editing and worked in the digital industry for 30 years. She spent the last 20 years in the San Francisco Bay Area, California, where she works as a user experience professional for big high-tech companies. In 2019, her aspiration for modern fashion, minimalist lines and comfortable design, pushed her to launch her brand “FuturisNow” and to develop the LINEA collection.
The collection of necklaces, earrings, bracelets and rings aim to complete simplistic and minimalist outfits by creating an accentuation of the silhouette’s lines using geometric shapes and bright contrasted colors.
They are composed of galvanized wires, metal balls, nylon cords and silver, oxidized brass, or platinum gold fixtures and allow for personalization. With an extended range of colors and shapes, she invites the viewer to engage in a creative process and makes it a reality. You can contact her and start a creative partnership with her to design your own piece.
THE STORY BEHIND THE NAME
Futuris is the name of a new city, where people have positive minds, consume lightly, trash nothing, reuse everything, respect nature, ALL THAT WITH STYLE. AND IT IS NOW!
FuturisNow is the reaction to fast fashion, where instead of buying trending accessories, you get attached to something you created that will remain unique for a long time.
My inspiration is coming from a range of elements, starting from my lovely Eichler house architecture and Mid-century furniture style. Jewelry has always evolved with centuries and I wanted to mark it by creating something geometrical, modern, balanced, minimalist, but also fun, bold, casual, unrecognizable, and sturdy.
The collection provides a rich, diverse system of encrypted symbols to wear as sculptural art to stand away from conformity and forge our own individual styles with a unique wearable.